Advertising Sales Training
By Ryan Dohrn
Founder of media sales strategy firm: Brain Swell Media, and the creator of the 360 Ad Sales System
Materials & links from his training sessions at the ANA Fall Convention:
– 50 Revenue Ideas eBook.
– 10 Proven Sales Strategies
– Motivating Your Sales team to Success
– 7 Ways to Sell Digital Better
– Turning No Budget Into A Closed Deal
Boosting Community Media Literacy –
Fighting misinformation on the demand side
By Kristy Roschke, Ph.D.
Managing Director – News Co/Lab
Walter Cronkite School of Journalism and Mass Communication
Arizona State University
https://newscollab.org | @news_collab
One important tool in fighting rampant misinformation in our digital age is news literacy.
This PDF has the PPT slides and links from Kristy Roschke’s presentation at a workshop session during the 2018 Fall Convention which discussed how journalists, technologists, educators and community leaders can work together to improve the demand side of the misinformation equation by helping people “upgrade themselves” to become more discerning and active media users. And, how journalists can avoid falling for fake news/sources, how they can debunk fake news and/or how to minimize the effects of fake news (and how not to amplify it).
The News Co/Lab is a new initiative aimed at helping people find new ways of understanding and interacting with news and information. Kristy Roschke previously served as executive director of KJZZ – SPOT 127 Youth Media Center, a community initiative of the Phoenix NPR member station that mentors and empowers the next-generation of digital storytellers. Roschke has taught journalism, digital media production and media literacy courses at the high school and university level for 15 years. She co-taught a digital media literacy massive open online course (MOOC) with News Co/Lab co-founder Dan Gillmor, which served as the basis for her doctoral dissertation at the Cronkite School. She earned her Ph.D. in May 2018.
Notice by Newspaper
by ANA Advertising Services Inc. and Ballard Spahr LLP
A Comprehensive Guide to Arizona’s Statutory
Requirements for Notice by Newspaper Publication (Dec. 2017)
Sales: Smarter Selling for Digital Success
In this PDF of Jed William’s training session – that he presented at our 2017 Fall Convention – he shows a new framework for digital sales: How sales teams can do smarter prospecting by utilizing actual business data to tailor programs to customers’ specific needs. Click to view or download.
Sales: Revenue Ideas You Can Use
Branded content, video, digital marketing services, audience development programs – these are just a handful of the opportunities available to local media to grow top-line revenues. However, beware of the shiny new object.
This PDF of Jed William’s 2017 Fall Convention training session identifies the top bets that local media companies are making to seize these new opportunities, with case studies that showcase how they’re succeeding, and how you can do the same! Click to view or download.
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Jed Williams is the Chief Innovation Officer at the Local Media Association, where he leads industry wide digital revenue and business transformation initiatives for newspapers, radio and TV broadcasters, digital publishers, and R&D partners. These programs include Innovation Missions, Chief Digital Club executive networking groups, digital boot camps, and LMA’s consulting practice focused on disruptive innovation.
ANA Newsroom & Advertising Hotline
Sponsored by Arizona Newspapers Association.
John W. Moody, media and constitutional law, public records and public access laws, business and professional regulation.
2016 ANA Political Marketing Guide
A political marketing guide containing valuable advertising guidelines, dates, contacts, maps and more.
Your sales team can also use this 16-page publication as a tactile tool to give candidates, incumbents, lawmakers, agencies and campaign committees to show them just how essential it is to advertise in YOUR community newspaper during an election season!
Click here to download, or call our office for your FREE copies, (602) 261-7655.
Arizona Reporter’s Handbook on Media Law
Marking Perkins Coie’s 34th year of representing the First Amendment Coalition of Arizona Inc., the firm has published an electronic version of the 7th edition of Arizona Reporter’s Handbook on Media Law. Download is FREE.
Please feel free to let your colleagues, friends and even casual acquaintances know about the new edition of the e-Handbook and that they can download it for free right now.
This Handbook provides a general summary of media law and should not be relied upon or used as a substitute for seeking your own attorney’s advice on the specific legal issues. If you wish further advice about anything contained in this Handbook, contact Daniel C. Barr at Perkins Coie at (602) 351-8000 or through the firm’s website, www.perkinscoie.com, which contains a description of the firm’s Media Law practice and lists those professionals who practice in the area.
Open Meeting & Public Records Law
Arizona Ombudsman Office
Arizona Open Meeting Law Booklet [Download .pdf]
Arizona Public Records Law Booklet [Download .pdf]
Journalist’s FAQ Sheet [Download .pdf]
Advertising by Newspaper
by David J. Bodney and Chris Moeser
A guide to print advertising in Arizona (2014)
Fair Housing Advertising Guidelines
The Fair Housing Act (FHA) prohibits certain categories of discrimination in housing/real estate advertising. Follow this link to find several aids to assist you in following the regulations specified by the U.S. Department of Housing and Urban Development.
First Amendment Center
The Newseum Institute’s First Amendment Center, with offices at the Newseum in Washington, D.C. and at the John Seigenthaler Center, on the Vanderbilt University campus, in Nashville, Tenn., serves as a forum for the study and exploration of free-expression issues through education, information and entertainment.
[View it online]