Webinar: A Glimpse at 2031 – What Does A Successful Newspaper Look Like A Decade From Now?  (Oct. 2021) What can you do today to meet that future successfully? Nationally known media analyst Gordon Borrell offers a fascinating look at how industry trends from the past decade predict what 2031 will look like for local media companies. Learn more about it by watching this ZOOM webinar conducted on October 29, 2021.

Gordon Borrell’s Session at ANA Conference (Oct. 2021) These slides were part of a presentation conducted on October 9, 2021, by Borrell Associates on behalf of Arizona Newspapers Association.
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Arizona Reporter’s Handbook on Media Law (Feb. 2015) Marking Perkins Coie’s 34th year of representing the First Amendment Coalition of Arizona Inc., the firm has published an electronic version of the 7th edition of Arizona Reporter’s Handbook on Media Law. Download is FREE. Please feel free to let your colleagues, friends and even casual acquaintances know about the new edition of the e-Handbook and that they can download it for free right now. This Handbook provides a general summary of media law and should not be relied upon or used as a substitute for seeking your own attorney’s advice on the specific legal issues. If you wish further advice about anything contained in this Handbook, contact Daniel C. Barr at Perkins Coie at (602) 351-8000 or through the firm’s website, www.perkinscoie.com, which contains a description of the firm’s Media Law practice and lists those professionals who practice in the area.

Open Meeting & Public Records Law (Dec. 2014) Arizona Ombudsman Office www.azoca.gov
Arizona Open Meeting Law Booklet  [Download .pdf]
Arizona Public Records Law Booklet  [Download .pdf]
Journalist’s FAQ Sheet  [Download .pdf]

First Amendment Center Resources offered by the Vanderbilt University News and Communications [View it online]

SPJ Code of Ethics Preamble Members of the Society of Professional Journalists believe that public enlightenment is the forerunner of justice and the foundation of democracy. Ethical journalism strives to ensure the free exchange of information that is accurate, fair and thorough. An ethical journalist acts with integrity. The Society declares these four principles as the foundation of ethical journalism and encourages their use in its practice by all people in all media.

Boosting Community Media Literacy – Fighting misinformation on the demand side (Oct. 2018) By Kristy Roschke, Ph.D. Managing Director – News Co/Lab Walter Cronkite School of Journalism and Mass Communication Arizona State University https://newscollab.org | @news_collab One important tool in fighting rampant misinformation in our digital age is news literacy. This PDF has the PPT slides and links from Kristy Roschke’s presentation at a workshop session during the 2018 Fall Convention which discussed how journalists, technologists, educators and community leaders can work together to improve the demand side of the misinformation equation by helping people “upgrade themselves” to become more discerning and active media users. And, how journalists can avoid falling for fake news/sources, how they can debunk fake news and/or how to minimize the effects of fake news (and how not to amplify it). The News Co/Lab is a new initiative aimed at helping people find new ways of understanding and interacting with news and information. Kristy Roschke previously served as executive director of KJZZ – SPOT 127 Youth Media Center, a community initiative of the Phoenix NPR member station that mentors and empowers the next-generation of digital storytellers. Roschke has taught journalism, digital media production and media literacy courses at the high school and university level for 15 years. She co-taught a digital media literacy massive open online course (MOOC) with News Co/Lab co-founder Dan Gillmor, which served as the basis for her doctoral dissertation at the Cronkite School. She earned her Ph.D. in May 2018. [Download .pdf]

Society of Environmental Journalists (SEJ) The only North American membership association of professional journalists dedicated to more and better coverage of environment-related issues. SEJ’s mission is to strengthen the quality, reach and viability of journalism across all media to advance public understanding of environmental issues. Invaluable data and resources on the environment beat and otherwise informative for everyone else.


Marijuana Advertising in Arizona
by John W. Moody, Government Relations/Lobbyist
Arizona’s Medical Marijuana Act was approved by Arizona voters in November, 2010. Recreational marijuana (Proposition 207 – the “Smart and Safe Arizona Act”) was subsequently and similarly approved by Arizona voters in November, 2020.
The Smart and Safe Arizona Act contains the following provisions relating to the advertising of marijuana in Arizona:
ARS 36-2850(1) defines advertising as follows:
“Advertise,” “advertisement” and “advertising” mean any public communication in any medium that offers or solicits a commercial transaction involving the sale, purchase or delivery of marijuana or marijuana products.
[Download the complete guide sheet]
Note: The information provided herein does not, and is not intended to, constitute legal advice; instead, all information, content, and materials herein are for general informational purposes only. ANA members should contact their own legal counsel to obtain specific legal advice with respect to any particular legal matter, including the subjects discussed herein.

Notice by Newspaper by ANA Advertising Services Inc. and Ballard Spahr LLP  A Comprehensive Guide to Arizona’s Statutory Requirements for Notice by Newspaper Publication (Dec. 2017) [Download .pdf]

Advertising by Newspaper: Advertising Guidelines & Handbook by David J. Bodney and Chris Moeser
Since the 2011 edition, lawmakers adopted few statutes addressing advertising rights and duties of newspapers. As before, this guidebook does not attempt to analyze the various constitutional and other legal challenges that could be raised against these state laws. Nor does it serve as a substitute for legal advice on particular questions of law. But it should function as a worthy map of Arizona’s legal terrain for publishers who want to know what our state laws say about their rights and duties to publish ads.

10 Ideas to Update Your Media Sales Game By Ryan Dohrn – Founder, SalesTrainingWorld.com and Brain Swell Media
Here are 10 thoughts on changing your media sales approach to increase your close rate as you sell in a post-pandemic media sales world.

10 Proven Sales Strategies By Ryan Dohrn – Founder, SalesTrainingWorld.com and Brain Swell Media
There are certain sales training programs that teach you “sales tricks”. Those zinger lines of narrative that force a client to a “yes decision”. In the day and time when there were not many options for products and services
those “sales tricks” worked well. Today, most buyers will not tolerate the high-pressure sales tactics of the past. I find that my systematic approach to sales relies on three things … working the right client on the right pattern
with the right message. Relevance is key.

Sales: Smarter Selling for Digital Success (Sept. 2017) In this PDF of Jed William’s training session – that he presented at our 2017 Fall Convention – he shows a new framework for digital sales: How sales teams can do smarter prospecting by utilizing actual business data to tailor programs to customers’ specific needs. Click to view or download.

Sales: Revenue Ideas You Can Use (Sept. 2017) Branded content, video, digital marketing services, audience development programs – these are just a handful of the opportunities available to local media to grow top-line revenues. However, beware of the shiny new object. This PDF of Jed William’s 2017 Fall Convention training session identifies the top bets that local media companies are making to seize these new opportunities, with case studies that showcase how they’re succeeding, and how you can do the same! Click to view or download. 

ANA Newsroom & Advertising Hotline Sponsored by Arizona Newspapers Association. John W. Moody, media and constitutional law, public records and public access laws, business and professional regulation. (602) 296-0955 

2016 ANA Political Marketing Guide (March 2016) A political marketing guide containing valuable advertising guidelines, dates, contacts, maps and more. Your sales team can also use this 16-page publication as a tactile tool to give candidates, incumbents, lawmakers, agencies and campaign committees to show them just how essential it is to advertise in YOUR community newspaper during an election season! Click here to download, or call our office for your FREE copies, (602) 261-7655.

Fair Housing Advertising Guidelines The Fair Housing Act (FHA) prohibits certain categories of discrimination in housing/real estate advertising. Follow this link to find several aids to assist you in following the regulations specified by the U.S. Department of Housing and Urban Development.