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ANA News

Growing readership

By Kevin Slimp CEO, newspaperacademy.com “Just because you build it doesn’t mean they’ll come.” I’m in a positive mood concerning the newspaper industry. After the past couple of weeks, I continue to see incredibly upbeat signs about things happening in our business....

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Notes from the ANA Director

It’s a short note this week as the ANA staff and I have been busily preparing for the convention this Saturday. Plaques and certificates are sorted, press releases are ready and we can’t wait to see you all there!! We do have a couple of changes to the line-up – two...

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The advertising sales cycle

Ad-libs by John Foust Newspaper Advertising Trainer – Raleigh, NC Let’s take a look at the sales cycle. For our purposes, the focus is on advertising media sales, but this concept can apply to any business. Although the cycle has a beginning and an end, the end leads...

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Notes from the ANA Director

Earlier this week, Maricopa County Superior Court Judge Katherine Cooper issued her ruling in the lawsuit challenging the constitutionality of various provisions of the 2021 Budget Reconciliation Bills, including SB1819 that contained, among many other provisions,...

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The ‘blue shirt’ won. Is that the best we can do?

By Jim Pumarlo Newsroom Strategies Training Local names and faces are the lifeblood of community newspaper content. There’s no better way to spotlight your readers than through photos. After all, “a picture is worth a thousand words” – right? I rephrase. A picture can...

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