News
Notes from the ANA Director
WOW! We had an amazing convention and awards program on Saturday. I enjoyed meeting so many people there. A lot of hard work goes into running a newspaper and it is important for all of us to get together and celebrate the wins. And, as important as the seminars and...
Growing readership
By Kevin Slimp CEO, newspaperacademy.com “Just because you build it doesn’t mean they’ll come.” I’m in a positive mood concerning the newspaper industry. After the past couple of weeks, I continue to see incredibly upbeat signs about things happening in our business....
Notes from the ANA Director
It’s a short note this week as the ANA staff and I have been busily preparing for the convention this Saturday. Plaques and certificates are sorted, press releases are ready and we can’t wait to see you all there!! We do have a couple of changes to the line-up – two...
The advertising sales cycle
Ad-libs by John Foust Newspaper Advertising Trainer – Raleigh, NC Let’s take a look at the sales cycle. For our purposes, the focus is on advertising media sales, but this concept can apply to any business. Although the cycle has a beginning and an end, the end leads...
Use National Newspaper Week (Oct. 3-9) to launch a community forum
By Tom Silvestri The Relevance Project It’s now or never. Local newspapers should use National Newspaper Week to start a vital conversation about Relevance. Theirs, and the communities’ role in supporting the trusted news provider. What’s at stake is the opportunity...
Notes from the ANA Director
Earlier this week, Maricopa County Superior Court Judge Katherine Cooper issued her ruling in the lawsuit challenging the constitutionality of various provisions of the 2021 Budget Reconciliation Bills, including SB1819 that contained, among many other provisions,...
The ‘blue shirt’ won. Is that the best we can do?
By Jim Pumarlo Newsroom Strategies Training Local names and faces are the lifeblood of community newspaper content. There’s no better way to spotlight your readers than through photos. After all, “a picture is worth a thousand words” – right? I rephrase. A picture can...
Notes from the ANA Director
The 81st annual National Newspaper Week is October 3 - 9. This commemorative week is to recognize newspapers and honor what they do for and in their communities; it's sponsored by Newspaper Association Managers (NAM) and the Relevance Project who came up with this...
No postage increase in January, but two are on deck each year beginning January 2023
The U.S. Postal Service today announced it will not implement a postage increase in January 2022. The next increase will be in July 2022. Then it will begin a new regime of twice-yearly increases, beginning in 2023. The new pricing plans depend upon the approval by...
Notes from the ANA Director
Hiring is a hot topic that comes up when I am out meeting with newspapers. It’s not just the newspaper industry, but we do seem to have an extra stigma to overcome. The word ‘newspaper’ always seems to generate an eye roll. The ANA can’t make candidates appear...
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