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Archive For: News

Advertising is all about motivation

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

When you peel back the layers of advertising philosophy and technique, it all comes down to one thing: Motivation. People buy things because they are motivated. And the most effective ads …

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Finding the truth

It seems to be on a lot of minds 
slimp_mug-1-circby Kevin Slimp, 
The News Guru
kevin@kevinslimp.com

The transition from 2016 to 2017 seemed to prompt a bit more email from folks who read my columns. I’m not sure if it …

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If your marketing were a car, what would it be?

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

Lawrence told me about a technique for gathering information from prospective advertisers. “I’ve been selling for a long time, so I realize the importance of information. But I like to go …

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Newspaper publisher Walter Wick dies at 85

By AP
Associated Press, December 29, 2016 2:03 PM EST

The former publisher of Arizona’s Sierra Vista Herald, who with his brother grew Wick Communications into a media company with publications in 11 states, has died. He was 85

Walter …

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Apply now for 2017-2018 RJI Fellowships

What’s your idea? Apply now for 2017-2018 RJI Fellowships

rji_logo_circleThe Donald W. Reynolds Journalism Institute invites proposals from people and institutions to collaborate with us on innovative ideas and projects to improve the practice or understanding of journalism. We’re giving …

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Meeting Deadline!

Learning to get along at crunch time 
slimp_mug-1-circby Kevin Slimp, 
The News Guru
kevin@kevinslimp.com

A few years ago, I spent several days with a newspaper in Tennessee. They were converting from an editorial workflow based on QuarkXPress to InDesign and …

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Sales: How to handle unspoken objections

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

Brandon is an advertising manager who wants his team to be prepared for all sales situations. “We spend a lot of time on sales strategy,” he said, “because that helps us …

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ISWNE Golden Quill contest

The International Society of Weekly Newspaper Editors (ISWNE) is accepting entries for the 57th annual Golden Quill editorial writing contest.

All newspapers of less than daily frequency (published fewer than five days per week) are qualified to enter. Entries …

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Don’t underestimate the value of business reporting

pumarlo_jim_mug_1_circleBy Jim Pumarlo

Energized newspapers are at the foundation of energized communities. Community newspapers must focus on aggressive pursuit of local news if they are to remain relevant and grow revenue. This article addresses just how expanded and aggressive pursuit

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News Media Alliance white paper sent to Trump transition team

The News Media Alliance today sent a white paper to President-elect Donald Trump’s transition team outlining policy positions on regulations and existing laws that deter investment and limit growth in the news media industry.

“While news organizations are innovating and …

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Overtime rule enjoined nationwide

On November 22, Judge Amos L. Mazzant, III, United States District Court for the Eastern District of Texas, enjoined the U.S. Department of Labor‘s new overtime rule from taking effect on December 1, 2016. The injunction applies nationwide and affects …

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Newspaper design: Typefaces to toss

Ed Henningerby Ed Henninger –
Newspaper Design Consultant

Some typefaces are just downright strange. Like Curlz. I just can’t bring myself to believe that someone was serious about designing that one.

And there’s Dom Casual. And Hobo. And (of course!) Comic …

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The impact of a trump presidency on the news media

NMA_Chavern David2-round

By David Chavern
News media Alliance, CEO

Riding a populist wave propelled by working-class voters in the industrial Midwest, as well as voters in rural and small town America, Donald Trump pulled off one of the biggest political upsets in …

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Know when to fold them

When does holding on to older software and hardware become detrimental? 
slimp_mug-1-circby Kevin Slimp, 
The News Guru
kevin@kevinslimp.com

While in Minnesota last week, I had an assignment similar to assignments I’ve had many times during the past 20 years: to …

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Don’t gild the lily

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

The cliché “gild the lily” is a misquotation of a line from Shakespeare: “To gild refined gold, to paint the lily…is wasteful and ridiculous excess.” Correctly quoted or not, this common …

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Newspaperacademy.com has taken off in a big way

newspaper academy logo

 

 

 

Newspaperacademy.com has taken off in a big way as newspapers throughout the U.S. and Canada have taken advantages of its training and other services. Members of our association are eligible to receive a 20 percent discount to

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Civic engagement strongly tied to local news habits

Local voters and those who feel attached to their communities stand out

Washington, D.C. (Nov. 3, 2016) – The civically engaged – people who vote, volunteer and connect with those around them – play a key role in community life. …

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Learning what I can from really smart people

Interviews with experts yield valuable information
slimp_mug-1-circby Kevin Slimp, 
The News Guru

I live a charmed life. Last week, I spent four days with nine of the top newspaper experts in the business, along with journalists from 22 states at …

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Celebrate Free Speech Week, Oct. 17-23

free-speech-week_2016_logoFree Speech Week (FSW) is a yearly event to raise public awareness of the importance of free speech in our democracy – and to celebrate that freedom. As freedom of speech is a right all Americans share, this non-partisan, non-ideological …

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ANA’s incoming 2016-17 president

manuel-coppola-headshot_round_rgbWhen Manuel C. Coppola decided on his journalism major at Northern Arizona ­University back in the 1980s, he was as “starry-eyed” as most other ­budding ­journalists in that day, still ­riding high on the ­Woodward and Bernstein legacy.

Idealism aside, …

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Five reasons to attend a conference

1. To meet people
A big reason for going to conferences is to meet and meet up with people. Conferences bring together people from all different geographical areas who share a common profession or field, and are a great way …

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Most popular newspaper training topics in 2016

You might be surprised by some of the favorites
slimp_mug-1-circby Kevin Slimp, 
The News Guru

It’s that time of year again. Depending on when you are reading this, I am either racing against time to prepare for the 20th session …

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Meet the new nominees for ANA board of directors

Please welcome three new nominees for the association’s board of directors:
Colleen Brady, advertising director at the Arizona Daily Sun, Alisha Owens, vice president advertising sales and marketing at the Arizona Daily Star and Brian Kramer, publisher of the White …

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The curse of knowledge

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

In 1990, Elizabeth Newton, a graduate student in psychology at Stanford University, conducted an experiment to measure knowledge and familiarity. One group “tapped” popular songs with their fingers, and another group …

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Former Knight Fellow to hold workshop on Solutions Journalism

Maureen West photo_roundMaureen West teaches newswriting, including Solutions Journalism, at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. Previously, she was a reporter and editor for The Arizona Republic, and a correspondent for The Chronicle of Philanthropy, the AARP …

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NAA CEO Column: When Lightning Strikes

By David NAA_Chavern_David_CEO_roundChavern, NAA president & CEO
When Louisiana began flooding earlier this month, news coverage was split between the 2016 Rio Olympics and the upcoming presidential election. This was the worst natural disaster since Hurricane Sandy, and you barely …

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Don’t waste your budget on teaser ads

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

I ran across something in my Bad Ads file which reminded me of ads I see every now and then. It was about an eighth of a page, with big bold …

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News Guru responds to Oliver’s video

Iris Chyi, John Oliver and hundreds of journalists leave me no choice but to write this column
slimp_mug-1-circby Kevin Slimp

The News Guru

Those of you who write columns for a living know what I’m talking about. This is one …

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Pucci to hold analytics workshop at convention

jessica pucci_cronkite schoolJessica Pucci,  Ethics & Excellence Professor of Practice at Arizona State University’s Walter Cronkite School of Journalism, is a specialist in content analysis and audience engagement. She leads social media and analytics for Cronkite News, the news division of Arizona …

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NNA president’s message to newspaper industry

We count on the mail

chip hutchinson_nna president_2016_roundBy Chip Hutcheson
President/National Newspaper Association and
Publisher/The Times Leader, Princeton, KY

I got the mail today.

A couple of bills. A greeting card. Some catalogs. A newspaper. One package that my wife grabbed right …

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Coppola named Herald/Review publisher

SIERRA VISTA — Manuel Coppola is the new publisher of the Sierra Vista Herald/Bisbee Daily Review following several years with the Nogales International, where he will remain publisher.

Wick Communications CEO Francis Wick, former Herald/Review publisher, made the announcement Thursday. …

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June 13 declared “Don Bolles Day” by Arizona governor

Governor Doug Ducey has proclaimed June 13, 2016, “Don Bolles Day” in honor of the work and bravery of the Arizona investigative journalist who died 40 years ago on that day.
Bolles was investigating organized crime activities and government corruption …

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An alternative to spec ads

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

Gus is an advertiser who has dealt with ad representatives from a variety of media firms. “One thing that a lot of them have in common is that they like to …

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Western News&Info Inc. announces staff promotions

Western News and Info_logo_rgbWestern News&Info, Inc. (WNI) recently promoted a number of personnel to key positions in the company. Gary Brinkman is now the WNI Production Director.  Gary has been with Prescott Newspapers, Inc.’s (PNI) print facility since September 2000. He starting as …

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Think carefully before posting the ‘final word’


pumarlo_jim_mug_1_circleby Jim Pumarlo

A mayor takes issue with an editorial that criticized a city council action, calling your facts into question. Irate parents challenge your decision – your right – to report their son didn’t dress for the basketball game …

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Pressing Issues

 

slimp_mug-1-circby Kevin Slimp – News Guru

What are the three most common questions I’m asked on-site?

If a person hangs around long enough, he’s bound to get noticed. That’s my theory anyway.

When asked why I receive so many …

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UA J-school announce 2016 Zenger Award recipient

dana priest_circ_zenger 2016The University of Arizona School of Journalism will honor Washington Post investigative reporter Dana Priest, a two-time Pulitzer Prize winner, with the 2016 John Peter and Anna Catherine Zenger Award for her work exposing secret prisons and the poor …

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APC announces winners

az press club logo
The Arizona Press Club, a nonprofit organization of professional reporters, editors, photographers and designers from publications across the state, on April 30 announced the winners of the 2015 Writing and Design Awards, recognizing excellence in Arizona journalism. See the winner’s

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Ajo Copper News is 100 years old!

AJO, Ariz. – The first issue of the Ajo Copper News bore a dateline of April 29, 1916, making the publication a sprightly 100 years old Friday, April 29, 2016. An image of that first front page appears on page …

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Wife of Payson Roundup publisher to be remembered

patricia naughtonThe wife of longtime publisher, John Naughton, died on Saturday, April 16, 2016 after suffering the last three-and-a-half years from ALS disease.

Patricia Naughton, a Phoenix native, was born May 4, 1947. She attended attended Papago Grade School, North Phoenix …

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