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Archive For: News

Issue Brief: help for community newspapers

Background:

Newspapers are considered essential businesses in statewide shut-down orders. Community newspapers serving small towns, rural areas and neighborhoods continue to attempt to publish in most cases even though they have lost all or most of their revenue stream …

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Coronavirus underscores the breadth of business reporting

By Jim Pumarlo
Newsroom Strategies Training

The coronavirus pandemic is dominating headlines, generating stories on issues touching nearly every aspect of lives.

Reports addressing the health and safety of citizens are obviously center stage. At the same time, the pandemic …

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Issue brief: Paid Sick Leave Regulations under COVID-19

Source: National Newspapers Association
 

The Department of Labor has released new regulations explaining how new paid sick leave requirements for small businesses will operate. The regulations include the first explanation for how businesses with fewer than 50 employees may exempt

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Issue brief: Payroll Protection Program – FAQs

Source: National Newspapers Association

Newspapers are lining up for the Payroll Protection Program loans. Regulations covering this forgivable loan program are coming into focus. Here is an issue brief answering common questions.

  1. What is this program?
    It is a forgivable

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It’s all about the benefits

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Rob is the marketing director for an outdoor apparel company. I remember a conversation with him about his philosophy of promoting their products. “It’s all about benefits,” he said. “Every …

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Improving relations with city hall a two-way street

By Jim Pumarlo
Newsroom Strategies Training

A fire chief was suspended without pay after taking his nephew, and another firefighter off his shift, for a joy ride on the city’s fire boat. The city agreed to not voluntarily report the …

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It pays to pay attention

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Abby, who owns a retail store, told me about an appointment with a salesperson from her local newspaper. “I did plenty of research before I contacted him and decided to

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Check in regularly with readers

By Jim Pumarlo
Newsroom Strategies Training

When is the last time readers said they were misquoted in a story? Or called to say they’re pleased with a story but irritated by a headline? Or took issue with how their ideas …

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Get prospects involved in your presentations

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Back in my ad agency days, I remember hearing and reading about the importance of getting prospects involved in sales presentations. At that point in my young career, I had …

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Speaking of digital

By Kevin Slimp 
The News Guru

Trying to determine what’s working at community newspapers

I will remember fall ’19 as a season of research. I was involved in two major newspaper studies: one related to Millennials for North Dakota Newspaper …

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Meet them where they are

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Tim manages an ad sales team. “When I started my career in the newspaper business, I quickly learned that advertisers can be worlds apart in their knowledge of marketing,” he …

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The value of simplicity

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Statisticians disagree on the number of commercial messages we are exposed to each day. Some say 1,000. Some say as many as 3,000. And others claim the number is closer …

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Wick Communications awarded Google News Initiative funding

Google announced this morning it is providing funding for Wick Communications’ innovative initiative to create a journalist-curated, hyperlocal social media platform to develop critical community connections.

The news came as part of Google’s larger announcement of recipients of its inaugural …

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Early lessons learned

Commentary
by Mark J. Miller

President, Arizona Food Marketing Alliance

Tim Thomas called me a few weeks ago. He invited me to speak to his local in state newspaper group at Wild Horse Pass. His organization helps guide all the …

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Right and left brain selling

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Diane was telling me about her early days in selling. “One day stands out in my mind,” she said. “I had back-to-back appointments with two different prospects to talk about …

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The power of restraint

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

On an out-of-state trip, I saw a billboard that compelled me to pull off the road to take a closer look. What was so unusual? It had more words than …

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Why we call it “Public Notice”

Statutorily required notice goes by a number of different names. There’s “public notice”, of course. “Legal notice” is a big one. “Legal ads” is also used quite often. And then there’s plain old “legals”, as in “the legals”.

Ask someone in …

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Creating believable advertising

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

“Willing suspension of disbelief” is a cornerstone of entertainment. The term was coined in 1817 by poet Samuel Taylor Coleridge, author of “The Rime of the Ancient Mariner.” It refers …

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