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Archive For: News

Make public affairs coverage relevant and timely

By Jim Pumarlo
Newsroom Strategies Training

How many newsrooms have received complaints about coverage of local public affairs – specifically meetings? It might be the city council, school board, county board or one of the numerous other government bodies under …

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12 ad design tips

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Want to get more eyes on your ads? Let’s take a quick look at some ad design tips:

1. Keep things simple and uncluttered. The four basic elements of a …

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Don’t close books just yet on 2020 elections

By Jim Pumarlo
Newsroom Strategies Training

Mention election coverage in the aftermath of this year’s tumultuous presidential contest, and many newsrooms will likely turn a collective deaf ear. For most editors and reporters, the next cycle of elections is the …

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12 ad campaign tips

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

A single ad probably won’t generate much business. The real work is done in multi-ad campaigns. Here are a dozen tips:

1. Learn from history. It’s important to study your …

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Congress passes legislation honoring fallen journalists

Senate clears House-passed bill for the president’s signature

Washington, D.C. – The Fallen Journalists Memorial (FJM) Foundation thanked the U.S. Senate for passing bipartisan legislation (H.R. 3465) to authorize the foundation to establish a national memorial that honors reporters, editors, …

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A different kind of question

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

One of the basics of selling is to get the right kind of information from prospects. There is a big focus on asking about prospects’ goals, target audiences, marketing budgets …

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Execute your strength: Put names and faces behind the stories

By Jim Pumarlo
Newsroom Strategies Training

Nothing is more satisfying than looking at your product – whether it’s the print or digital edition – and smiling in approval, “We’ve got it covered. We’re connecting with our readers.”

Developing relationships with …

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Lessons from other advertising sources

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

As a co-founder of Southwest Airlines, Herb Kelleher was focused on innovation and efficiency. According to legend, he once took his executive team to the Indianapolis 500 to study the …

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Pandemic no excuse for lazy reporting

By Jim Pumarlo
Newsroom Strategies Training

Editors and reporters are facing some of their biggest challenges in gathering news during the pandemic. Access to everyday sources is increasingly limited with no relief on the horizon.

Reporters no longer can walk …

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How to handle superlatives

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Newscaster Edward R. Murrow once said, “To be persuasive, we must be believable. To be believable, we must be credible. To be credible, we must be truthful.” Although he was …

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Who do you support on the election ballot?

By Jim Pumarlo
Newsroom Strategies Training

Election season is in its final stretch, and newspapers have been there at every step. You’ve introduced candidates. You’ve quizzed them on the issues. You’ve covered the debates. Your coverage has laid the foundation …

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Ten ways to mess up an online presentation

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

These days, ad professionals are conducting more digital presentations than ever before. While there are some similarities with in-person meetings, there are some significant differences. Let’s take a quick look …

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Tell the stories behind the statistics

By Jim Pumarlo
Newsroom Strategies Training

Everyday news reports are filled with statistics as COVID-19 continues to dominate headlines.

The number of individuals who have tested positive and those who have died of the coronavirus. Patients hospitalized and those in …

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Read any good catalogues lately?

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Over the years, I’ve heard ad professionals talk about the outstanding copywriting that can be found in catalogues. Of course, there are other approaches to advertising creativity, but catalogues excel …

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Are you capturing all community voices?

By Jim Pumarlo
Newsroom Strategies Training

Minnesota is in the spotlight following the recent death of a black man during a police arrest. Racial unrest has erupted everywhere and forced all institutions and organizations – everyone –to examine attitudes toward …

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In search of the perfect headline

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Years ago, a keynote speaker at a local Ad Club meeting asked us to put ourselves in a consumer’s shoes. “Let’s say your name is John Doe,” he said. “One …

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Emergency financial assistance program for journalists

Press Freedom Defense Fund launches new relief fund for journalists who continue to be impacted by COVID-19 pandemic
First Look Media
The Press Freedom Defense Fund (PFDF), a program of First Look Media, is launching a $200,000 emergency financial assistance …

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Guide to aggressive reporting? Begin with the basics

By Jim Pumarlo
Newsroom Strategies Training

A publisher once asked how I defined aggressive reporting. During my tenure at the Red Wing Republican Eagle, we considered it our badge of honor. If someone threw up roadblocks to information we considered …

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Advertising is a problem-solving business

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

When I heard the doorbell ring that Saturday afternoon, I did something I had never done before. I bought something from a door-to-door salesperson.

It was a pest control representative …

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NNA and NYT join up to help community newspapers

This week, the National Newspaper Association (NNA) joined in a partnership with The New York Times (NYT), as it launched a campaign promoting the need to fund local journalism. We managed to get all NNA member newspapers listed in their …

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Are you reading your own websites?

By Jim Pumarlo
Newsroom Strategies Training

Digital platforms go a long way toward leveling the playing field among daily and nondaily newspapers. Even the smallest of newsrooms can compete with their larger counterparts by posting news as it happens, and …

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Prepare a go-bag for presentation

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Richard is an advertiser who has seen years of sales presentations. His pet peeve is any salesperson who shows up unprepared. “It’s a waste of valuable time to be in …

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New guidance on the Payroll Protection Program

New guidance is coming daily from the federal government on how the Payroll Protection Program is supposed to work. One new wrinkle is Treasury Department’s decision that the borrowers have to begin spending the loan money within 10 days of …

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Issue Brief: help for community newspapers

Background:

Newspapers are considered essential businesses in statewide shut-down orders. Community newspapers serving small towns, rural areas and neighborhoods continue to attempt to publish in most cases even though they have lost all or most of their revenue stream …

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