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Archive For: News

Sharpen your editing with these press releases

By Jim Pumarlo
Newsroom Strategies Training

The hyper partisanship in today’s political landscape was on full display with passage of the American Rescue Plan. It passed on a straight party-line vote.

A Minnesota congressman joined in the chorus of his …

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Notes from the ANA Director

Hi ANA Members!

It’s already into June and Phoenix is due for its first 110+ degree day of the year this weekend. I am excited to announce that we have just over 1,100 entries for our BNC contest. It looks …

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Notes from the ANA Director

Hello ANA Members!

Here are some things we are keeping our eyes on. This last week at the Legislature the members were unable to come to a consensus and pass a new budget. Our lobbyist has been keeping a keen

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Give your advertising some personality

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Kirk likes to work directly with his ad clients on their creative strategies. “Making a sale is just the first step in the journey,” he said. “It’s a big part …

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Notes from the ANA Director, Lisa Simpson

Hello ANA Members!

I have finished my first 30 days as your new Executive Director, and I wanted to send a note to let you know about my progress and goals.

On my second day, I met with our lobbyist …

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Start benchmarking performance of politicians

By Jim Pumarlo
Newsroom Strategies Training

It’s customary to rate the president’s performance after the first hundred days in office. The stark contrast in personalities and policies of Donald Trump and Joe Biden provides plenty of observations and commentary. National …

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Attack of the morale-killing bosses

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

In my advertising and training career, I’ve observed – and heard about – a lot of boss-employee encounters. Some have been good, some have been bad.

All have been instructive. …

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A salute to those who wave the editorial banner

By Jim Pumarlo
Newsroom Strategies Training

Last summer’s Grassroots Editor still sits in my stack of journalism publications. The edition announced the Golden Quill winners in annual competition sponsored by the International Society of Weekly Newspaper Editors.

I have a …

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ANA appoints Simpson for executive director role

Arizona Newspapers Association’s (ANA) board has appointed Lisa M. Simpson as its new executive director. Simpson will start her position on Thursday, April. 22, 2021.

For the last three and a half years, Lisa Simpson worked at the Arizona News …

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Advertisers’ blind spots

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

When we learned how to drive, we heard about blind spots. Those are the areas which are not visible in our rear and side view mirrors. As a result, we …

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Let government know who’s boss

Ken Paulson_headshotBy Ken Paulson
Director of the Free Speech Center at Middle Tennessee State University

When government fails, it’s the rare public official who says, “Oops. My fault.”

That’s human nature, particularly for officials in the public eye who may have …

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What makes a good headline?

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Imagine the editors of a prestigious news organization sitting around a conference table discussing a breaking story. The story is written and all they need is a headline to convey …

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MIT launches new journalism fellowship

MIT recently launched a new journalism fellowship and is reaching out to Arizona Newspapers Association with the hope of spreading the word to its local and regional newsrooms in our network.

The MIT Environmental Solutions Initiative has launched its inaugural …

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Initiate conversations with your readers

By Jim Pumarlo
Newsroom Strategies Training

A reader questions your policy for reporting suicides. A retailer challenges your staff to produce timely and relevant business news. A reporter is confronted for printing a press release charging a candidate with unfair …

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12 ad copy tips

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and miss the message completely. Here are a dozen …

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New reporters join the staff at Arizona Capitol Times

Arizona Capitol Times hires two new reporters

Nathan Brown will be reporting on the Arizona House of Representatives for the Arizona Capitol Times. He started his journalism career covering various beats at the Adirondack Daily Enterprise and the Times Herald-Record …

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Make public affairs coverage relevant and timely

By Jim Pumarlo
Newsroom Strategies Training

How many newsrooms have received complaints about coverage of local public affairs – specifically meetings? It might be the city council, school board, county board or one of the numerous other government bodies under …

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12 ad design tips

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Want to get more eyes on your ads? Let’s take a quick look at some ad design tips:

1. Keep things simple and uncluttered. The four basic elements of a …

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Don’t close books just yet on 2020 elections

By Jim Pumarlo
Newsroom Strategies Training

Mention election coverage in the aftermath of this year’s tumultuous presidential contest, and many newsrooms will likely turn a collective deaf ear. For most editors and reporters, the next cycle of elections is the …

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12 ad campaign tips

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

A single ad probably won’t generate much business. The real work is done in multi-ad campaigns. Here are a dozen tips:

1. Learn from history. It’s important to study your …

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Congress passes legislation honoring fallen journalists

Senate clears House-passed bill for the president’s signature

Washington, D.C. – The Fallen Journalists Memorial (FJM) Foundation thanked the U.S. Senate for passing bipartisan legislation (H.R. 3465) to authorize the foundation to establish a national memorial that honors reporters, editors, …

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A different kind of question

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

One of the basics of selling is to get the right kind of information from prospects. There is a big focus on asking about prospects’ goals, target audiences, marketing budgets …

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Execute your strength: Put names and faces behind the stories

By Jim Pumarlo
Newsroom Strategies Training

Nothing is more satisfying than looking at your product – whether it’s the print or digital edition – and smiling in approval, “We’ve got it covered. We’re connecting with our readers.”

Developing relationships with …

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Lessons from other advertising sources

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

As a co-founder of Southwest Airlines, Herb Kelleher was focused on innovation and efficiency. According to legend, he once took his executive team to the Indianapolis 500 to study the …

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Pandemic no excuse for lazy reporting

By Jim Pumarlo
Newsroom Strategies Training

Editors and reporters are facing some of their biggest challenges in gathering news during the pandemic. Access to everyday sources is increasingly limited with no relief on the horizon.

Reporters no longer can walk …

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How to handle superlatives

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Newscaster Edward R. Murrow once said, “To be persuasive, we must be believable. To be believable, we must be credible. To be credible, we must be truthful.” Although he was …

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Who do you support on the election ballot?

By Jim Pumarlo
Newsroom Strategies Training

Election season is in its final stretch, and newspapers have been there at every step. You’ve introduced candidates. You’ve quizzed them on the issues. You’ve covered the debates. Your coverage has laid the foundation …

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Ten ways to mess up an online presentation

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

These days, ad professionals are conducting more digital presentations than ever before. While there are some similarities with in-person meetings, there are some significant differences. Let’s take a quick look …

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Tell the stories behind the statistics

By Jim Pumarlo
Newsroom Strategies Training

Everyday news reports are filled with statistics as COVID-19 continues to dominate headlines.

The number of individuals who have tested positive and those who have died of the coronavirus. Patients hospitalized and those in …

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Read any good catalogues lately?

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Over the years, I’ve heard ad professionals talk about the outstanding copywriting that can be found in catalogues. Of course, there are other approaches to advertising creativity, but catalogues excel …

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Are you capturing all community voices?

By Jim Pumarlo
Newsroom Strategies Training

Minnesota is in the spotlight following the recent death of a black man during a police arrest. Racial unrest has erupted everywhere and forced all institutions and organizations – everyone –to examine attitudes toward …

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