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Archive For: News

Wick Communications awarded Google News Initiative funding

Google announced this morning it is providing funding for Wick Communications’ innovative initiative to create a journalist-curated, hyperlocal social media platform to develop critical community connections.

The news came as part of Google’s larger announcement of recipients of its inaugural …

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Early lessons learned

Commentary
by Mark J. Miller

President, Arizona Food Marketing Alliance

Tim Thomas called me a few weeks ago. He invited me to speak to his local in state newspaper group at Wild Horse Pass. His organization helps guide all the …

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Right and left brain selling

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Diane was telling me about her early days in selling. “One day stands out in my mind,” she said. “I had back-to-back appointments with two different prospects to talk about …

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The power of restraint

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

On an out-of-state trip, I saw a billboard that compelled me to pull off the road to take a closer look. What was so unusual? It had more words than …

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Why we call it “Public Notice”

Statutorily required notice goes by a number of different names. There’s “public notice”, of course. “Legal notice” is a big one. “Legal ads” is also used quite often. And then there’s plain old “legals”, as in “the legals”.

Ask someone in …

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Creating believable advertising

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

“Willing suspension of disbelief” is a cornerstone of entertainment. The term was coined in 1817 by poet Samuel Taylor Coleridge, author of “The Rime of the Ancient Mariner.” It refers …

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The stock market for ad ideas

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Daniel told me about an ad he created for a commercial real estate firm. “They prided themselves on the hard work they did for their customers. Their marketing manager said …

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ASU honors NBC’s Lester Holt with Cronkite Award

Lester Holt, award-winning journalist and anchor of “NBC Nightly News with Lester Holt,” will be the 2019 recipient of the Arizona State University Walter Cronkite Award for Excellence in Journalism.

Holt will receive the 36th-annual Cronkite Award from the Walter …

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A little more, a little less for sales meetings

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Kristen told me how she handles one of the biggest challenges of managing her newspaper’s sales department. “Sales meetings – like a lot of other things – fall into predictable …

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Things designers don’t want to hear

Ed Henninger

by Ed Henninger
Independent Newspaper Consultant

As of JUNE 1, I will have spent 30 years as a newspaper consultant. That’s a long time. I’ll be retiring at the end of this year … perhaps sooner.

Over for the next

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Be a better listener and get better reception

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

When I was growing up, my father had an old shortwave radio. Although he didn’t use it often, I enjoyed playing around with it. There were buttons to listen to …

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Is your “designer” a designer?

Ed Henninger

by Ed Henninger
Independent Newspaper Consultant

COME JUNE 1, I will have spent 30 years as a newspaper consultant. That’s a long time. I’ll be retiring at the end of this year … perhaps sooner.

It’s time for me to

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Cuillier named National Freedom of Information Coalition president

University of Arizona School of Journalism associate professor David Cuillier was elected president of the National Freedom of Information Coalition, an organization dedicated to fostering citizens’ access to government records throughout the states.

Cuillier, who researches and teaches access to …

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Recruitment advertising, Op Ed

By Paul J. Boyle
News Media Alliance,
Senior Vice President of Public Policy

Under New Employment Advertising Rule, Americans Need Not Apply

Proposed changes to an advertising requirement for employers in the U.S. could mean that soon, many eligible American …

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World Press Freedom Day – May 3, 2019

World Press Freedom Day logo

Every year, 3 May is a date which celebrates the fundamental principles of press freedom, to evaluate press freedom around the world, to defend the media from attacks on their independence and to pay tribute to journalists who have lost …

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SPJ Ethics Week, April 29 – May 3, 2019

Help us #PressForEthics

SPJ’s Code of Ethics states that ethical journalism is truthful,
compassionate, independent and transparent. We need ethical journalism — and journalists who work each day with the profession’s highest
standards in mind — now more than ever.…

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Do you have a sales prevention department?

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Every business has procedures in need of tweaking. Do any of those procedures at your newspaper involve the advertising department? It might be a good idea to take a look. …

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Shorter is better

Ed Henninger

by Ed Henninger
Independent Newspaper Consultant

So…how does design affect readability? And how does writing affect design?

Take a look at the two stories in the illustration with this column. Which do you think will be read by more readers?…

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Christiane Amanpour to receive 2019 Zenger Award

by Michael Gordon Chesnick
University of Arizona School of Journalism,

Outreach Coordinator

CNN journalist Christiane Amanpour, whose reporting on violence and human rights abuses in Iraq, Bosnia and Syria has earned her worldwide respect, has been named the 2019 …

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Four words for ad professionals: “Oh yeah? Prove it.”

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

I once encountered a car dealer who took advertising puffery to new levels. They publicized themselves as being number one in every conceivable category. Their general advertising theme was, “We’re …

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Visual impact equals high readership

Ed Henninger

by Ed Henninger
Independent Newspaper Consultant

Do you want grab the attention of your readers with your very first page? 

Of course you do! With every issue, you want your front page to have high readership. You want it to …

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Full load or half-load

Ad-libs
by John Foust
 
Newspaper Advertising Trainer – Raleigh, NC

Greg used to help his uncle sell and deliver firewood on weekends. No doubt, that influenced one of his first phone calls when he started selling advertising for his local …

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Only one deadline? Why?

Ed Henninger

by Ed Henninger
Independent Newspaper Consultant

You’ve done it again. Success! Every page in this week’s (or day’s) paper is in by deadline. It took some doing, but like almost every issue before it, you’ve created another miracle: cramming thousands …

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Multi-tasking = multi-risking

Ad-libs
by John Foust
 
Newspaper Advertising Trainer – Raleigh, NC

Joseph was talking to me about something he feels is important to the ad staff he manages. “These days, there’s a lot of talk about multi-tasking,” he said. “But …

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Putting captions in their place

Ed Henninger

by Ed Henninger
Independent Newspaper Consultant

Good news design is the practice of understanding how readers read — then using that understanding to make your newspaper easier, faster and more comfortable for readers to follow.

Part of that calls for …

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