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A salute to those who wave the editorial banner

  • April 15, 2021
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By Jim Pumarlo
Newsroom Strategies Training

Last summer’s Grassroots Editor still sits in my stack of journalism publications. The edition announced the Golden Quill winners in annual competition sponsored by the International Society of Weekly Newspaper Editors.

I have a …

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ANA appoints Simpson for executive director role

  • April 6, 2021
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Arizona Newspapers Association’s (ANA) board has appointed Lisa M. Simpson as its new executive director. Simpson will start her position on Thursday, April. 22, 2021.

For the last three and a half years, Lisa Simpson worked at the Arizona News …

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Advertisers’ blind spots

  • April 5, 2021
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Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

When we learned how to drive, we heard about blind spots. Those are the areas which are not visible in our rear and side view mirrors. As a result, we …

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Let government know who’s boss

  • March 8, 2021
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Ken Paulson_headshotBy Ken Paulson
Director of the Free Speech Center at Middle Tennessee State University

When government fails, it’s the rare public official who says, “Oops. My fault.”

That’s human nature, particularly for officials in the public eye who may have …

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What makes a good headline?

  • March 4, 2021
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Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Imagine the editors of a prestigious news organization sitting around a conference table discussing a breaking story. The story is written and all they need is a headline to convey …

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MIT launches new journalism fellowship

  • February 26, 2021
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MIT recently launched a new journalism fellowship and is reaching out to Arizona Newspapers Association with the hope of spreading the word to its local and regional newsrooms in our network.

The MIT Environmental Solutions Initiative has launched its inaugural …

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Initiate conversations with your readers

  • February 8, 2021
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By Jim Pumarlo
Newsroom Strategies Training

A reader questions your policy for reporting suicides. A retailer challenges your staff to produce timely and relevant business news. A reporter is confronted for printing a press release charging a candidate with unfair …

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12 ad copy tips

  • February 5, 2021
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Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and miss the message completely. Here are a dozen …

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New reporters join the staff at Arizona Capitol Times

  • February 4, 2021
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Arizona Capitol Times hires two new reporters

Nathan Brown will be reporting on the Arizona House of Representatives for the Arizona Capitol Times. He started his journalism career covering various beats at the Adirondack Daily Enterprise and the Times Herald-Record …

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Make public affairs coverage relevant and timely

  • January 19, 2021
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By Jim Pumarlo
Newsroom Strategies Training

How many newsrooms have received complaints about coverage of local public affairs – specifically meetings? It might be the city council, school board, county board or one of the numerous other government bodies under …

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12 ad design tips

  • January 12, 2021
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Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Want to get more eyes on your ads? Let’s take a quick look at some ad design tips:

1. Keep things simple and uncluttered. The four basic elements of a …

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Don’t close books just yet on 2020 elections

  • December 21, 2020
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By Jim Pumarlo
Newsroom Strategies Training

Mention election coverage in the aftermath of this year’s tumultuous presidential contest, and many newsrooms will likely turn a collective deaf ear. For most editors and reporters, the next cycle of elections is the …

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12 ad campaign tips

  • December 17, 2020
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Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

A single ad probably won’t generate much business. The real work is done in multi-ad campaigns. Here are a dozen tips:

1. Learn from history. It’s important to study your …

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Congress passes legislation honoring fallen journalists

  • December 3, 2020
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Senate clears House-passed bill for the president’s signature

Washington, D.C. – The Fallen Journalists Memorial (FJM) Foundation thanked the U.S. Senate for passing bipartisan legislation (H.R. 3465) to authorize the foundation to establish a national memorial that honors reporters, editors, …

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A different kind of question

  • November 23, 2020
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Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

One of the basics of selling is to get the right kind of information from prospects. There is a big focus on asking about prospects’ goals, target audiences, marketing budgets …

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Execute your strength: Put names and faces behind the stories

  • November 10, 2020
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By Jim Pumarlo
Newsroom Strategies Training

Nothing is more satisfying than looking at your product – whether it’s the print or digital edition – and smiling in approval, “We’ve got it covered. We’re connecting with our readers.”

Developing relationships with …

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Lessons from other advertising sources

  • October 25, 2020
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Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

As a co-founder of Southwest Airlines, Herb Kelleher was focused on innovation and efficiency. According to legend, he once took his executive team to the Indianapolis 500 to study the …

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Pandemic no excuse for lazy reporting

  • October 16, 2020
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By Jim Pumarlo
Newsroom Strategies Training

Editors and reporters are facing some of their biggest challenges in gathering news during the pandemic. Access to everyday sources is increasingly limited with no relief on the horizon.

Reporters no longer can walk …

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How to handle superlatives

  • September 24, 2020
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Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Newscaster Edward R. Murrow once said, “To be persuasive, we must be believable. To be believable, we must be credible. To be credible, we must be truthful.” Although he was …

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Who do you support on the election ballot?

  • September 9, 2020
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By Jim Pumarlo
Newsroom Strategies Training

Election season is in its final stretch, and newspapers have been there at every step. You’ve introduced candidates. You’ve quizzed them on the issues. You’ve covered the debates. Your coverage has laid the foundation …

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Ten ways to mess up an online presentation

  • August 30, 2020
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Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

These days, ad professionals are conducting more digital presentations than ever before. While there are some similarities with in-person meetings, there are some significant differences. Let’s take a quick look …

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Tell the stories behind the statistics

  • August 11, 2020
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By Jim Pumarlo
Newsroom Strategies Training

Everyday news reports are filled with statistics as COVID-19 continues to dominate headlines.

The number of individuals who have tested positive and those who have died of the coronavirus. Patients hospitalized and those in …

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Read any good catalogues lately?

  • July 24, 2020
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Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Over the years, I’ve heard ad professionals talk about the outstanding copywriting that can be found in catalogues. Of course, there are other approaches to advertising creativity, but catalogues excel …

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Are you capturing all community voices?

  • July 9, 2020
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By Jim Pumarlo
Newsroom Strategies Training

Minnesota is in the spotlight following the recent death of a black man during a police arrest. Racial unrest has erupted everywhere and forced all institutions and organizations – everyone –to examine attitudes toward …

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In search of the perfect headline

  • June 25, 2020
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Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Years ago, a keynote speaker at a local Ad Club meeting asked us to put ourselves in a consumer’s shoes. “Let’s say your name is John Doe,” he said. “One …

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Emergency financial assistance program for journalists

  • June 23, 2020
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Press Freedom Defense Fund launches new relief fund for journalists who continue to be impacted by COVID-19 pandemic
First Look Media
The Press Freedom Defense Fund (PFDF), a program of First Look Media, is launching a $200,000 emergency financial assistance …

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Guide to aggressive reporting? Begin with the basics

  • June 10, 2020
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By Jim Pumarlo
Newsroom Strategies Training

A publisher once asked how I defined aggressive reporting. During my tenure at the Red Wing Republican Eagle, we considered it our badge of honor. If someone threw up roadblocks to information we considered …

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