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Archive For: News

It’s all about the benefits

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Rob is the marketing director for an outdoor apparel company. I remember a conversation with him about his philosophy of promoting their products. “It’s all about benefits,” he said. “Every …

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Improving relations with city hall a two-way street

By Jim Pumarlo
Newsroom Strategies Training

A fire chief was suspended without pay after taking his nephew, and another firefighter off his shift, for a joy ride on the city’s fire boat. The city agreed to not voluntarily report the …

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It pays to pay attention

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Abby, who owns a retail store, told me about an appointment with a salesperson from her local newspaper. “I did plenty of research before I contacted him and decided to

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Check in regularly with readers

By Jim Pumarlo
Newsroom Strategies Training

When is the last time readers said they were misquoted in a story? Or called to say they’re pleased with a story but irritated by a headline? Or took issue with how their ideas …

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Get prospects involved in your presentations

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Back in my ad agency days, I remember hearing and reading about the importance of getting prospects involved in sales presentations. At that point in my young career, I had …

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Speaking of digital

By Kevin Slimp 
The News Guru

Trying to determine what’s working at community newspapers

I will remember fall ’19 as a season of research. I was involved in two major newspaper studies: one related to Millennials for North Dakota Newspaper …

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Meet them where they are

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Tim manages an ad sales team. “When I started my career in the newspaper business, I quickly learned that advertisers can be worlds apart in their knowledge of marketing,” he …

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The value of simplicity

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Statisticians disagree on the number of commercial messages we are exposed to each day. Some say 1,000. Some say as many as 3,000. And others claim the number is closer …

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Wick Communications awarded Google News Initiative funding

Google announced this morning it is providing funding for Wick Communications’ innovative initiative to create a journalist-curated, hyperlocal social media platform to develop critical community connections.

The news came as part of Google’s larger announcement of recipients of its inaugural …

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Early lessons learned

Commentary
by Mark J. Miller

President, Arizona Food Marketing Alliance

Tim Thomas called me a few weeks ago. He invited me to speak to his local in state newspaper group at Wild Horse Pass. His organization helps guide all the …

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Right and left brain selling

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Diane was telling me about her early days in selling. “One day stands out in my mind,” she said. “I had back-to-back appointments with two different prospects to talk about …

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The power of restraint

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

On an out-of-state trip, I saw a billboard that compelled me to pull off the road to take a closer look. What was so unusual? It had more words than …

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Why we call it “Public Notice”

Statutorily required notice goes by a number of different names. There’s “public notice”, of course. “Legal notice” is a big one. “Legal ads” is also used quite often. And then there’s plain old “legals”, as in “the legals”.

Ask someone in …

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Creating believable advertising

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

“Willing suspension of disbelief” is a cornerstone of entertainment. The term was coined in 1817 by poet Samuel Taylor Coleridge, author of “The Rime of the Ancient Mariner.” It refers …

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The stock market for ad ideas

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Daniel told me about an ad he created for a commercial real estate firm. “They prided themselves on the hard work they did for their customers. Their marketing manager said …

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ASU honors NBC’s Lester Holt with Cronkite Award

Lester Holt, award-winning journalist and anchor of “NBC Nightly News with Lester Holt,” will be the 2019 recipient of the Arizona State University Walter Cronkite Award for Excellence in Journalism.

Holt will receive the 36th-annual Cronkite Award from the Walter …

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A little more, a little less for sales meetings

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by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Kristen told me how she handles one of the biggest challenges of managing her newspaper’s sales department. “Sales meetings – like a lot of other things – fall into predictable …

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