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Archive For: News

One way to handle advertisers who resist change

Ad-libs
by John Foust
 
Newspaper Advertising Trainer – Raleigh, NC

Colleen is a veteran ad manager who has worked with just about every type of advertiser. “One of the most challenging prospects was a second-generation owner of a building supply …

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Make your special sections special

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

All newspapers run special sections. It’s part of our routine. For some, it seems, there’s a special section every other week. For others, not so much. 

Most are tied in with community events. Question: …

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Payson Roundup promoting literacy

By Marie Fasano
Rim Country’s Chapter Secretary, Arizona Professional Writers

For the fourth year the Payson Book Festival, a major literary event in ­Northern Arizona, has had as its main media sponsor the Payson Roundup. When Gary Tackett, General ­Manager …

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The importance of thinking small

Ad-libs
by John Foust
– Newspaper Advertising Trainer
Raleigh, NC

You may have heard about Volkswagen’s initial ad campaign. At a time when big gas guzzlers were the norm on the roads, a European carmaker had the seemingly impossible job …

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Ya gotta have a plan

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

In one of my recent weekly Henninger Helpful Hints, I mentioned that it was important to have a consistent position for the jumps from page 1.

“Decide where your jumps will go,” I said, …

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Schwalbe named UA J-School’s next director

Professor, former National Geographic editor will replace Cuillier

Carol Schwalbe has been appointed the next director of the University of Arizona School of Journalism, becoming the second woman to lead the school since its inception in 1951.

Schwalbe will replace …

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A new look at an old sales technique

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by John Foust
– Newspaper Advertising Trainer
Raleigh, NC

Carla has been selling advertising for many years. She has researched and tried a variety of techniques to answer objections. “Just about everybody knows the Feel-Felt-Found formula,” she said. “When …

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Newspaper dominoes fall

by Kevin Slimp, 
The News Guru
kevin@kevinslimp.com

Industry trends spur publishers to give serious thought about the future of newspapers

So much to write about, so little space. It’s been a whirlwind of a week for me, beginning in Knoxville, …

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SPJ Ethics Week, April 23-27

SPJ’s Code of Ethics states that ethical journalism is truthful, compassionate, independent and transparent. We need ethical journalism — and journalists who work each day with the profession’s highest standards in mind — now more than ever.

The goal of …

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A tale of two ad pages

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

“It is a far, far better thing that I do, than I have ever done…”

The words are spoken by Sydney Carton in the climactic scene of Dickens’ “A Tale of Two Cities.”

This…is …

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A sales principle that bears repeating

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by John Foust
– Newspaper Advertising Trainer
Raleigh, NC

Carl is a marketing manager who has been on the receiving end of hundreds of media presentations. He knows a thing or two about effective sales techniques. “Most of the …

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News Media Alliance “Fly-In” on June 13-14 in D.C.

Publishers and other newspaper executives know more than anyone about the impact of newsprint tariffs on your newspaper’s ability to provide news and information to your local community.  You are in the best position to explain the impact on your …

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NewsTrain’s stop in Phoenix a success

The Arizona Newspapers Association led the host committee of journalists that brought APME’s NewsTrain workshop to Phoenix on April 6-7.

Sixty-seven journalists, journalism educators and journalism students attended the 1.5 days of journalism training at Arizona State University’s Cronkite School …

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The boss in an ad: Yes or no?

by John Foust – Newspaper Advertising Trainer
Raleigh, NC

Sometimes it’s a good idea to feature a boss in an ad. Sometimes it’s not.

 

Two ads come to mind. One shows a plumbing company’s president seated at the head of

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If you fail to plan …

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

I first heard it years ago…and I’ve remembered ever since: “If you fail to plan, you plan to fail.”

Some say it originated with Benjamin Franklin. Others aren’t so sure. Regardless, the quote is …

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See the other person’s point of view

by John Foust – Newspaper Advertising Trainer
Raleigh, NC

A friend told me about the time his mom took him to the shopping mall to help her pick out a birthday present for his father. He was about six years …

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A second blow against community newspapers

Announced this week by the U S Department of Commerce in the form of heavy tariffs on the North American paper supply.

A preliminary decision in an anti-dumping case brought last summer by northwestern US producer NORPAC came from the …

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Design … and chess

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

A man, they say, is king of his castle. That may be so, but there’s a word for the man who thinks he’s really in charge at home. “Bachelor.”

The queen rules…and it’s been …

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ISWNE contest extends deadline to March 1

The International Society of Weekly Newspaper Editors (ISWNE) board has extended the entry deadline to March 1. This year’s conference is in Portland, Ore.

The ISWNE is trying to include as many local weekly newspapers as possible this year because …

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A lens on Mexico’s mean streets

Celebrated Mexico-based photographers, including one badly beaten by police who took his cameras early in January, will talk about challenges in covering Mexican violence at a panel sponsored by the University of Arizona’s Center for Border & Global Journalism next …

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Stick to the basics: Present all sides of the story

pumarlo_jim_mug_1_circleby Jim Pumarlo
Newsroom Writing Trainer

Most reporters can likely relate to this scenario. Someone speaks up at a public meeting to unleash criticism about an individual or organization. Reporters have little difficulty presenting a balanced report – recording all …

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Nitty-gritty design top ten

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

A client recently asked me to put together a presentation for his newspapers on nitty-gritty details that can make or break a design.

I came up with just a bit more than a couple …

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Are you ready for 2018 elections?

pumarlo_jim_mug_1_circleby Jim Pumarlo
Newsroom Writing Trainer

The year is winding down, and it’s time to start planning your editorial calendars for 2018 – including plotting coverage for 2018 elections. I can hear the reactions in newsrooms, “Another election, already? The …

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Checklist for the New Year

by Kevin Slimp, 
The News Guru
kevin@kevinslimp.com

I suppose any time is the right time to look over your newspaper operation and search for ways to make improvements, but the beginning of the year seems especially appropriate for such a …

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A formula for testimonial quotes

by John Foust – Newspaper Advertising Trainer
Raleigh, NC

Testimonials can be convincing elements in advertising campaigns. Will Rogers once said, “Get someone else to blow your horn and the sound will carry twice as far.” It’s true that happy …

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Rookies make mistakes

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

Let’s face it: If you have a “new kid” doing design on your staff…well, you’ll have some design mistakes in your paper from time to time.

It takes a while—perhaps months—for the design rookie …

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Teaching an old(ish) dog

by Kevin Slimp, 
The News Guru
kevin@kevinslimp.com

Tennessee publisher learns to create his own websites using Adobe Muse

I remember the first time I spoke in Chattanooga, Tennessee. It was 1994 and I had just developed a new way to

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Amateur vs. Professional

by John Foust – Newspaper Advertising Trainer
Raleigh, NC

What sets advertising amateurs apart from professionals? Let’s examine some key skill areas.

  1. Amateurs do most of the talking in sales appointments. Professionals do most of the listening. When they meet

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Is your “designer” a designer?

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

During a recent phone conversation with a publisher, she told me: “We have a designer who does that.”

I had seen her paper. She doesn’t have a designer. 

What she has is a person …

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NMA and NNA: Stop congress from taxing advertising

The House Ways & Means Committee just released tax reform legislation that sets the stage for a tax package to move through Congress. We have heard that there is still a risk of Congress limiting the business deduction of advertising …

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Why ask questions in headlines?

by John Foust – Newspaper Advertising Trainer
Raleigh, NC

Headlines are the entrance ramps to effective advertising. The better the headline, the higher the readership. The key word is “engagement.” How can you engage readers – with just a few …

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Keeping Up With Styles

by Kevin Slimp, 
The News Guru
kevin@kevinslimp.com

Speeding up your workflow while improving your design in Adobe InDesign

At  the 21st session of the Newspaper Institute last week, Ed Henninger and I did something we’ve never done before. We taught …

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Postal rate increase on the horizon

The U.S. Postal Service has issued a warning that the 2018 postage increase will likely be its last modest increase confined by a 2006 law.

National Newspaper Association President Susan Rowell, publisher of the Lancaster (SC) News, announced to community …

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Design is: How it works

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

“Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs.

That’s it. In one brief sentence.

Of course, readers want a newspaper that looks right…and …

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Publishers in Puerto Rico and VI need you

by Kirsten Ballard
Social Media and Blog Editor at the News Media Alliance

This National Newspaper Week, I’d like to call attention to publishers in Puerto Rico and the Virgin Islands. The utter devastation these islands faced from Hurricane Irma …

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The News Diet: Nutritious, Balanced and Real

by David Chavern
News Media Alliance, CEO

Is your news making you unhealthy?

Think about what you consume: Is it click-bait and garbage shared by a crazy cousin on Facebook? Do you go out of your way to consume nutritious …

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Sharpening your focus

by Kevin Slimp, 
The News Guru
kevin@kevinslimp.com

Focus groups can change the way you create your newspaper

I guess it comes with experience (that sounds better than “age”). In the “old days” when I visited a newspaper, it was almost …

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What they said

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

During the past few years, I’ve used quotes about newspapers to lead off my weekly blog updates. Those of you who follow the blog will recognize some of these. Those of you who don’t…well, …

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What golf teaches us about advertising

by John Foust – Newspaper Advertising Trainer
Raleigh, NC

I love golf, but I’m a terrible golfer. I’m the only golfer I know who has lost someone else’s golf ball. On a best-ball round, I mistakenly hit the wrong ball …

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Five reasons to attend a conference

1. To meet people
A big reason for going to conferences is to meet and meet up with people. Conferences bring together people from all different geographical areas who share a common profession or field, and are a great way …

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Selling Newspapers

by Kevin Slimp, The News Guru
kevin@kevinslimp.com

“If someone has a selling personality, we can teach them the rest.”

“We need to find ways to give our staff the tools they need to get the job done. Training is necessary …

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