•  
  •  
  • Home
  • /Archive by category ' News '

Archive For: News

A salute to those who wave the editorial banner

By Jim Pumarlo
Newsroom Strategies Training

Last summer’s Grassroots Editor still sits in my stack of journalism publications. The edition announced the Golden Quill winners in annual competition sponsored by the International Society of Weekly Newspaper Editors.

I have a …

Read more →

 

ANA appoints Simpson for executive director role

Arizona Newspapers Association’s (ANA) board has appointed Lisa M. Simpson as its new executive director. Simpson will start her position on Thursday, April. 22, 2021.

For the last three and a half years, Lisa Simpson worked at the Arizona News …

Read more →

 

Advertisers’ blind spots

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

When we learned how to drive, we heard about blind spots. Those are the areas which are not visible in our rear and side view mirrors. As a result, we …

Read more →

 

Let government know who’s boss

Ken Paulson_headshotBy Ken Paulson
Director of the Free Speech Center at Middle Tennessee State University

When government fails, it’s the rare public official who says, “Oops. My fault.”

That’s human nature, particularly for officials in the public eye who may have …

Read more →

 

What makes a good headline?

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Imagine the editors of a prestigious news organization sitting around a conference table discussing a breaking story. The story is written and all they need is a headline to convey …

Read more →

 

MIT launches new journalism fellowship

MIT recently launched a new journalism fellowship and is reaching out to Arizona Newspapers Association with the hope of spreading the word to its local and regional newsrooms in our network.

The MIT Environmental Solutions Initiative has launched its inaugural …

Read more →

 

Initiate conversations with your readers

By Jim Pumarlo
Newsroom Strategies Training

A reader questions your policy for reporting suicides. A retailer challenges your staff to produce timely and relevant business news. A reporter is confronted for printing a press release charging a candidate with unfair …

Read more →

 

12 ad copy tips

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Once an ad’s graphic design attracts readers’ eyes, it has to say something of value. Otherwise, readers will skip the ad and miss the message completely. Here are a dozen …

Read more →

 

New reporters join the staff at Arizona Capitol Times

Arizona Capitol Times hires two new reporters

Nathan Brown will be reporting on the Arizona House of Representatives for the Arizona Capitol Times. He started his journalism career covering various beats at the Adirondack Daily Enterprise and the Times Herald-Record …

Read more →

 

Make public affairs coverage relevant and timely

By Jim Pumarlo
Newsroom Strategies Training

How many newsrooms have received complaints about coverage of local public affairs – specifically meetings? It might be the city council, school board, county board or one of the numerous other government bodies under …

Read more →

 

12 ad design tips

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Want to get more eyes on your ads? Let’s take a quick look at some ad design tips:

1. Keep things simple and uncluttered. The four basic elements of a …

Read more →

 

Don’t close books just yet on 2020 elections

By Jim Pumarlo
Newsroom Strategies Training

Mention election coverage in the aftermath of this year’s tumultuous presidential contest, and many newsrooms will likely turn a collective deaf ear. For most editors and reporters, the next cycle of elections is the …

Read more →

 

12 ad campaign tips

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

A single ad probably won’t generate much business. The real work is done in multi-ad campaigns. Here are a dozen tips:

1. Learn from history. It’s important to study your …

Read more →

 

Congress passes legislation honoring fallen journalists

Senate clears House-passed bill for the president’s signature

Washington, D.C. – The Fallen Journalists Memorial (FJM) Foundation thanked the U.S. Senate for passing bipartisan legislation (H.R. 3465) to authorize the foundation to establish a national memorial that honors reporters, editors, …

Read more →

 

A different kind of question

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

One of the basics of selling is to get the right kind of information from prospects. There is a big focus on asking about prospects’ goals, target audiences, marketing budgets …

Read more →

 

Execute your strength: Put names and faces behind the stories

By Jim Pumarlo
Newsroom Strategies Training

Nothing is more satisfying than looking at your product – whether it’s the print or digital edition – and smiling in approval, “We’ve got it covered. We’re connecting with our readers.”

Developing relationships with …

Read more →

 

Lessons from other advertising sources

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

As a co-founder of Southwest Airlines, Herb Kelleher was focused on innovation and efficiency. According to legend, he once took his executive team to the Indianapolis 500 to study the …

Read more →

 

Pandemic no excuse for lazy reporting

By Jim Pumarlo
Newsroom Strategies Training

Editors and reporters are facing some of their biggest challenges in gathering news during the pandemic. Access to everyday sources is increasingly limited with no relief on the horizon.

Reporters no longer can walk …

Read more →

 

How to handle superlatives

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Newscaster Edward R. Murrow once said, “To be persuasive, we must be believable. To be believable, we must be credible. To be credible, we must be truthful.” Although he was …

Read more →

 

Who do you support on the election ballot?

By Jim Pumarlo
Newsroom Strategies Training

Election season is in its final stretch, and newspapers have been there at every step. You’ve introduced candidates. You’ve quizzed them on the issues. You’ve covered the debates. Your coverage has laid the foundation …

Read more →

 

Ten ways to mess up an online presentation

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

These days, ad professionals are conducting more digital presentations than ever before. While there are some similarities with in-person meetings, there are some significant differences. Let’s take a quick look …

Read more →

 

Tell the stories behind the statistics

By Jim Pumarlo
Newsroom Strategies Training

Everyday news reports are filled with statistics as COVID-19 continues to dominate headlines.

The number of individuals who have tested positive and those who have died of the coronavirus. Patients hospitalized and those in …

Read more →

 

Read any good catalogues lately?

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Over the years, I’ve heard ad professionals talk about the outstanding copywriting that can be found in catalogues. Of course, there are other approaches to advertising creativity, but catalogues excel …

Read more →

 

Are you capturing all community voices?

By Jim Pumarlo
Newsroom Strategies Training

Minnesota is in the spotlight following the recent death of a black man during a police arrest. Racial unrest has erupted everywhere and forced all institutions and organizations – everyone –to examine attitudes toward …

Read more →

 

In search of the perfect headline

Ad-libs
by John Foust
Newspaper Advertising Trainer – Raleigh, NC

Years ago, a keynote speaker at a local Ad Club meeting asked us to put ourselves in a consumer’s shoes. “Let’s say your name is John Doe,” he said. “One …

Read more →

 

Emergency financial assistance program for journalists

Press Freedom Defense Fund launches new relief fund for journalists who continue to be impacted by COVID-19 pandemic
First Look Media
The Press Freedom Defense Fund (PFDF), a program of First Look Media, is launching a $200,000 emergency financial assistance …

Read more →

 

Guide to aggressive reporting? Begin with the basics

By Jim Pumarlo
Newsroom Strategies Training

A publisher once asked how I defined aggressive reporting. During my tenure at the Red Wing Republican Eagle, we considered it our badge of honor. If someone threw up roadblocks to information we considered …

Read more →