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Archive For: News

Putting captions them in their place

Ed Henninger

by Ed Henninger
Independent Newspaper Consultant

Good news design is the practice of understanding how readers read — then using that understanding to make your newspaper easier, faster and more comfortable for readers to follow.

Part of that calls for …

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Independent Newsmedia launches 13th publication

Independent Newsmedia, Inc., USA, (INI) will launch its newest monthly publication — the Litchfield Independent — delivered in mailboxes to residents and businesses in the City of Litchfield Park, with its first distribution February 2.

INI also publishes the Daily

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Brady named publisher of the Arizona Daily Sun

Courtesy: DAILY SUN STAFF

Colleen Brady, Arizona Daily Sun publisher

Lee Enterprises, Incorporated, a trusted local news provider and leading platform for advertising in 49 markets, has named Colleen Brady publisher of the Arizona Daily Sun in Flagstaff. Brady succeeds …

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Four wins are better than two

Ad-libs
by John Foust
 
Newspaper Advertising Trainer – Raleigh, NC

Jodi is a sales manager with an interesting philosophy. “We’re all familiar with win-win,” she said. “It’s a common cliché these days. In business relationships – especially any kind of …

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ANA names new executive director

Thomas boasts nearly four decades in the industry

Tim Thomas, new ANA executive director begins his position on January 2, 2019.

Timothy H. Thomas of Mesa, has joined the Arizona Newspapers Association as its new executive director.  He starts Wednesday, …

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Turning your design around

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

Sometimes a design just goes stale. Over the course of even just a few years, inconsistencies creep in, color use gets out of hand, odd typefaces appear. Stuff happens.

But you can turn that

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The importance of time management

Ad-libs
by John Foust
 
Newspaper Advertising Trainer – Raleigh, NC

David Ogilvy, one of the legends of the advertising agency business, was known for his extraordinary efficiency. I once read that he would often call a client and set an …

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What’s your design plan?

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

Those who have read this column over the years have probably seen this quote before:

“If you fail to plan…you plan to fail.” 

I believe that so deeply that it has become embedded in …

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Grandfather inspires Bolles Fellow Williams

Senior Jordan Williams wants to be a political reporter one day.

Her dream job? How about covering Congress or the White House for the Washington Post, where her grandfather spent 30 years working in the circulation department.

“I think journalism …

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What advertisers care about

Ad-libs
by John Foust
 
Newspaper Advertising Trainer – Raleigh, NC

Back in my ad agency days, I learned a big lesson about what to do – and what not to do – in a sales presentation.

I was sitting in …

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Caring for our readers

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

Editor Jerry Bellune and I go w-a-y back. We’ve known each other since the mid-90s, when we worked together to breathe new life into a group of newspapers in New Jersey.

Jerry regularly writes …

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Too many opinions spoil a presentation

Ad-libs
by John Foust
 
Newspaper Advertising Trainer – Raleigh, NC

Back when I was in the ad agency business, I made a logo presentation that turned into a fiasco. It was an uncomfortable reminder of the importance of a presentation …

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Mighty unusual time

by Kevin Slimp, 
The News Guru
kevin@kevinslimp.com

Have we ever experienced a time like this in the news business?

I’ve been  noticing a couple of patterns lately, and I wonder if you have been, too.

More for fun than anything, …

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Who’s your friend?

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

I’m a friendly guy. Most people who know me genuinely like me…and I like them.

I can be a strong friend. I can stand by you when you need me to. I can help …

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“Showing” beats “telling” every time

Ad-libs
by John Foust
 
Newspaper Advertising Trainer – Raleigh, NC

On a visit to my eye doctor for a check-up, I noticed a poster on the wall in the examination room. It featured a series of photographs of the same …

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The case of the crippling newsprint tariff

FOR IMMEDIATE RELEASE—August 29, 2018
Contact: Tonda Rush, tonda@nna.org.
 

The Case of the Crippling Newsprint Tariff
What just happened?

Escalating printing costs driven by tariffs on Canadian newsprint caught many newspapers by surprise this year. Comments about a system …

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Times Media Group to bring back Scottsdale Progress

Press Release | Times Media Group

The Scottsdale (Ariz.) Progress will resume publication as a Sunday weekly beginning Sept. 16, 2018.

With an intense focus on local news, community issues and hometown features, the new Progress “will fill a void …

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One way to handle advertisers who resist change

Ad-libs
by John Foust
 
Newspaper Advertising Trainer – Raleigh, NC

Colleen is a veteran ad manager who has worked with just about every type of advertiser. “One of the most challenging prospects was a second-generation owner of a building supply …

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Make your special sections special

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

All newspapers run special sections. It’s part of our routine. For some, it seems, there’s a special section every other week. For others, not so much. 

Most are tied in with community events. Question: …

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Payson Roundup promoting literacy

By Marie Fasano
Rim Country’s Chapter Secretary, Arizona Professional Writers

For the fourth year the Payson Book Festival, a major literary event in ­Northern Arizona, has had as its main media sponsor the Payson Roundup. When Gary Tackett, General ­Manager …

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The importance of thinking small

Ad-libs
by John Foust
– Newspaper Advertising Trainer
Raleigh, NC

You may have heard about Volkswagen’s initial ad campaign. At a time when big gas guzzlers were the norm on the roads, a European carmaker had the seemingly impossible job …

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Ya gotta have a plan

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

In one of my recent weekly Henninger Helpful Hints, I mentioned that it was important to have a consistent position for the jumps from page 1.

“Decide where your jumps will go,” I said, …

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Schwalbe named UA J-School’s next director

Professor, former National Geographic editor will replace Cuillier

Carol Schwalbe has been appointed the next director of the University of Arizona School of Journalism, becoming the second woman to lead the school since its inception in 1951.

Schwalbe will replace …

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A new look at an old sales technique

Ad-libs
by John Foust
– Newspaper Advertising Trainer
Raleigh, NC

Carla has been selling advertising for many years. She has researched and tried a variety of techniques to answer objections. “Just about everybody knows the Feel-Felt-Found formula,” she said. “When …

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Newspaper dominoes fall

by Kevin Slimp, 
The News Guru
kevin@kevinslimp.com

Industry trends spur publishers to give serious thought about the future of newspapers

So much to write about, so little space. It’s been a whirlwind of a week for me, beginning in Knoxville, …

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SPJ Ethics Week, April 23-27

SPJ’s Code of Ethics states that ethical journalism is truthful, compassionate, independent and transparent. We need ethical journalism — and journalists who work each day with the profession’s highest standards in mind — now more than ever.

The goal of …

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A tale of two ad pages

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

“It is a far, far better thing that I do, than I have ever done…”

The words are spoken by Sydney Carton in the climactic scene of Dickens’ “A Tale of Two Cities.”

This…is …

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A sales principle that bears repeating

Ad-libs
by John Foust
– Newspaper Advertising Trainer
Raleigh, NC

Carl is a marketing manager who has been on the receiving end of hundreds of media presentations. He knows a thing or two about effective sales techniques. “Most of the …

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News Media Alliance “Fly-In” on June 13-14 in D.C.

Publishers and other newspaper executives know more than anyone about the impact of newsprint tariffs on your newspaper’s ability to provide news and information to your local community.  You are in the best position to explain the impact on your …

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NewsTrain’s stop in Phoenix a success

The Arizona Newspapers Association led the host committee of journalists that brought APME’s NewsTrain workshop to Phoenix on April 6-7.

Sixty-seven journalists, journalism educators and journalism students attended the 1.5 days of journalism training at Arizona State University’s Cronkite School …

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The boss in an ad: Yes or no?

by John Foust – Newspaper Advertising Trainer
Raleigh, NC

Sometimes it’s a good idea to feature a boss in an ad. Sometimes it’s not.

 

Two ads come to mind. One shows a plumbing company’s president seated at the head of

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If you fail to plan …

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

I first heard it years ago…and I’ve remembered ever since: “If you fail to plan, you plan to fail.”

Some say it originated with Benjamin Franklin. Others aren’t so sure. Regardless, the quote is …

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See the other person’s point of view

by John Foust – Newspaper Advertising Trainer
Raleigh, NC

A friend told me about the time his mom took him to the shopping mall to help her pick out a birthday present for his father. He was about six years …

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