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Archive For: News

Keep ’em talking and learn more

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

Lori told me about some simple techniques she uses in advertising presentations. “Once the other person mentions a problem,” she said, “it’s important to slow down and show some restraint. A …

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AP Definitive Source: Ensuring accuracy wins against fake news

Fact-checking has taken on new meaning in a world where misinformation spreads quickly on social channels, often disguised as legitimate news content. Journalists worldwide have a responsibility to identify and debunk stories that are trending but simply wrong. The Associated …

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Advertising is all about motivation

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

When you peel back the layers of advertising philosophy and technique, it all comes down to one thing: Motivation. People buy things because they are motivated. And the most effective ads …

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Finding the truth

It seems to be on a lot of minds 
slimp_mug-1-circby Kevin Slimp, 
The News Guru
kevin@kevinslimp.com

The transition from 2016 to 2017 seemed to prompt a bit more email from folks who read my columns. I’m not sure if it …

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If your marketing were a car, what would it be?

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

Lawrence told me about a technique for gathering information from prospective advertisers. “I’ve been selling for a long time, so I realize the importance of information. But I like to go …

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Newspaper publisher Walter Wick dies at 85

By AP
Associated Press, December 29, 2016 2:03 PM EST

The former publisher of Arizona’s Sierra Vista Herald, who with his brother grew Wick Communications into a media company with publications in 11 states, has died. He was 85

Walter …

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Apply now for 2017-2018 RJI Fellowships

What’s your idea? Apply now for 2017-2018 RJI Fellowships

rji_logo_circleThe Donald W. Reynolds Journalism Institute invites proposals from people and institutions to collaborate with us on innovative ideas and projects to improve the practice or understanding of journalism. We’re giving …

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