•  
  •  
  • Home
  • /Archive by category ' News '

Archive For: News

Keep ’em talking and learn more

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

Lori told me about some simple techniques she uses in advertising presentations. “Once the other person mentions a problem,” she said, “it’s important to slow down and show some restraint. A …

Read more →

 

AP Definitive Source: Ensuring accuracy wins against fake news

Fact-checking has taken on new meaning in a world where misinformation spreads quickly on social channels, often disguised as legitimate news content. Journalists worldwide have a responsibility to identify and debunk stories that are trending but simply wrong. The Associated …

Read more →

 

Advertising is all about motivation

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

When you peel back the layers of advertising philosophy and technique, it all comes down to one thing: Motivation. People buy things because they are motivated. And the most effective ads …

Read more →

 

Finding the truth

It seems to be on a lot of minds 
slimp_mug-1-circby Kevin Slimp, 
The News Guru
kevin@kevinslimp.com

The transition from 2016 to 2017 seemed to prompt a bit more email from folks who read my columns. I’m not sure if it …

Read more →

 

If your marketing were a car, what would it be?

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

Lawrence told me about a technique for gathering information from prospective advertisers. “I’ve been selling for a long time, so I realize the importance of information. But I like to go …

Read more →

 

Newspaper publisher Walter Wick dies at 85

By AP
Associated Press, December 29, 2016 2:03 PM EST

The former publisher of Arizona’s Sierra Vista Herald, who with his brother grew Wick Communications into a media company with publications in 11 states, has died. He was 85

Walter …

Read more →