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Archive For: News

Advertising is all about motivation

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

When you peel back the layers of advertising philosophy and technique, it all comes down to one thing: Motivation. People buy things because they are motivated. And the most effective ads …

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Finding the truth

It seems to be on a lot of minds 
slimp_mug-1-circby Kevin Slimp, 
The News Guru
kevin@kevinslimp.com

The transition from 2016 to 2017 seemed to prompt a bit more email from folks who read my columns. I’m not sure if it …

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If your marketing were a car, what would it be?

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

Lawrence told me about a technique for gathering information from prospective advertisers. “I’ve been selling for a long time, so I realize the importance of information. But I like to go …

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Newspaper publisher Walter Wick dies at 85

By AP
Associated Press, December 29, 2016 2:03 PM EST

The former publisher of Arizona’s Sierra Vista Herald, who with his brother grew Wick Communications into a media company with publications in 11 states, has died. He was 85

Walter …

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Apply now for 2017-2018 RJI Fellowships

What’s your idea? Apply now for 2017-2018 RJI Fellowships

rji_logo_circleThe Donald W. Reynolds Journalism Institute invites proposals from people and institutions to collaborate with us on innovative ideas and projects to improve the practice or understanding of journalism. We’re giving …

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Meeting Deadline!

Learning to get along at crunch time 
slimp_mug-1-circby Kevin Slimp, 
The News Guru
kevin@kevinslimp.com

A few years ago, I spent several days with a newspaper in Tennessee. They were converting from an editorial workflow based on QuarkXPress to InDesign and …

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Sales: How to handle unspoken objections

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

Brandon is an advertising manager who wants his team to be prepared for all sales situations. “We spend a lot of time on sales strategy,” he said, “because that helps us …

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ISWNE Golden Quill contest

The International Society of Weekly Newspaper Editors (ISWNE) is accepting entries for the 57th annual Golden Quill editorial writing contest.

All newspapers of less than daily frequency (published fewer than five days per week) are qualified to enter. Entries …

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Don’t underestimate the value of business reporting

pumarlo_jim_mug_1_circleBy Jim Pumarlo

Energized newspapers are at the foundation of energized communities. Community newspapers must focus on aggressive pursuit of local news if they are to remain relevant and grow revenue. This article addresses just how expanded and aggressive pursuit

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