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Archive For: News

A look inside my inbox

by Kevin Slimp, The News Guru
kevin@kevinslimp.com

Answering questions about backups and text on four plates

Convention season has been a lot of fun for me this year. I just returned from visits with associations across the Midwest U.S. and …

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Dominant photo is a basic of sports front design

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

Many community newspapers put strong effort into covering high school sports. They understand that their high school teams are a key ingredient in the glue that holds the community together.

When designing their sports …

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Expectations are like icebergs

by John Foust – Newspaper Advertising Trainer
Raleigh, NC

Saundra’s experience as a sales manager has given her a unique perspective on client relationships. “Most sales people in the advertising business are taught to discover problems and prescribe solutions to …

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60 inches? No visual? Unacceptable

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

Poll after study after survey tells us readers will not read a story that’s more than 15-20 inches long. They just won’t.

So, what do you think they’ll do with a story that’s 60 …

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25 rules for good design

Ed Henningerby Ed Henninger

I’m always amused—and a bit disappointed—when someone tells me “I just love breaking the rules” of design.

More often than not, that person isn’t breaking any rules at all—because he/she doesn’t even know the rules. You can’t …

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