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Archive For: News

Sharpening your focus

by Kevin Slimp, 
The News Guru
kevin@kevinslimp.com

Focus groups can change the way you create your newspaper

I guess it comes with experience (that sounds better than “age”). In the “old days” when I visited a newspaper, it was almost …

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What they said

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

During the past few years, I’ve used quotes about newspapers to lead off my weekly blog updates. Those of you who follow the blog will recognize some of these. Those of you who don’t…well, …

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What golf teaches us about advertising

by John Foust – Newspaper Advertising Trainer
Raleigh, NC

I love golf, but I’m a terrible golfer. I’m the only golfer I know who has lost someone else’s golf ball. On a best-ball round, I mistakenly hit the wrong ball …

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Five reasons to attend a conference

1. To meet people
A big reason for going to conferences is to meet and meet up with people. Conferences bring together people from all different geographical areas who share a common profession or field, and are a great way …

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Selling Newspapers

by Kevin Slimp, The News Guru
kevin@kevinslimp.com

“If someone has a selling personality, we can teach them the rest.”

“We need to find ways to give our staff the tools they need to get the job done. Training is necessary …

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Taking a closer look at your design: Part 2

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

Last month’s column focused on design critiques: working at improving your design by taking a look at what you’ve recently done.

I suggested then that those critiques be done every quarter…at least every six …

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This time, privacy outweighs right to know

pumarlo_jim_mug_1_circleby Jim Pumarlo
Newsroom Writing Trainer

Public records are the foundation for reporting a range of stories important to your readers.

Police reports reveal a string of continuing break-ins in a neighborhood. Minutes from a school board committee reveal discussions …

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How to make a good second impression

by John Foust – Newspaper Advertising Trainer
Raleigh, NC

Don, who manages a newspaper sales department, is always looking for ways to strengthen customer relations. “We understand the importance of first impressions,” he told me. “Know something about the prospect’s …

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Creating an Online Poll

by Kevin Slimp, The News Guru
kevin@kevinslimp.com

Kevin considers the options when asked by a Tennessee publisher

While meeting with publishers one-on-one at conventions, the conversations run the gamut of running a newspaper or newspaper group. Over the weekend, while …

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Taking a closer look at your design: Part 1

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

When was the last time you gathered your staff and took a close look at your newspaper’s design?

Is it working for your readers? Is it easy to produce on deadline?
Is it contemporary? …

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New publisher at the Wickenburg Sun

Jeanie Williams, publisher, Wickenburg Sun

Jeanie Williams, publisher, Wickenburg Sun

Jeanie Hankins Williams is the new publisher at the Wickenburg Sun, following the June 30 retirement of 27-year publisher Kevin Cloe.

A Wickenburg native, Williams graduated from Grand Canyon University before working in the newspaper …

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Disadvantages have their advantages

by John Foust – Newspaper Advertising Trainer
Raleigh, NC

Jared told me about a technique his sales team uses. “I learned it in a seminar years ago, and I’ve seen it used in different industries. It’s based on presenting both …

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AJGC News will celebrate its 20th Anniversary

A message from Trish Barwick-Hoagland, Advertising Manager, Apache Junction-Gold Canyon News

On July 3,2017 The Apache Junction Gold Canyon News will celebrate its 20th Anniversary. We’ve seen so many changes over the last 20 years, the most momentous, the loss …

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A look inside my inbox

by Kevin Slimp, The News Guru
kevin@kevinslimp.com

Answering questions about backups and text on four plates

Convention season has been a lot of fun for me this year. I just returned from visits with associations across the Midwest U.S. and …

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Dominant photo is a basic of sports front design

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

Many community newspapers put strong effort into covering high school sports. They understand that their high school teams are a key ingredient in the glue that holds the community together.

When designing their sports …

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Expectations are like icebergs

by John Foust – Newspaper Advertising Trainer
Raleigh, NC

Saundra’s experience as a sales manager has given her a unique perspective on client relationships. “Most sales people in the advertising business are taught to discover problems and prescribe solutions to …

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60 inches? No visual? Unacceptable

Ed Henningerby Ed Henninger
Independent Newspaper Consultant

Poll after study after survey tells us readers will not read a story that’s more than 15-20 inches long. They just won’t.

So, what do you think they’ll do with a story that’s 60 …

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25 rules for good design

Ed Henningerby Ed Henninger

I’m always amused—and a bit disappointed—when someone tells me “I just love breaking the rules” of design.

More often than not, that person isn’t breaking any rules at all—because he/she doesn’t even know the rules. You can’t …

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Hold editorials to highest standard

pumarlo_jim_mug_1_circleBy Jim Pumarlo

What’s the first word you associate with editorials? Editorials can serve a variety of roles.

They educate. What are the current rental codes and how would they be strengthened under a proposed ordinance before the city council? …

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Transparency Camp comes to Phoenix

Transparancy CampThe Sunlight Foundation is teaming up with the Arizona Center for Investigative Reporting, Galvanize, and the Arizona Institute for Digital Progress for TCamp 2017, May 22.
The event will bring “together the best and brightest from the government, developer …

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Qualify your advertising prospects

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

You may have heard the old story about the door-to-door salesman who was selling vacuum cleaners way out in the country. When a lady came to the door, he dramatically emptied …

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Support real news

by David Chavern
News Media Alliance, CEO

2016 was the year of “fake news.” It dominated the election cycle, it took over Facebook feeds and even caused crime.

But as inundated as we were with fake news, it is …

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Keep ’em talking and learn more

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

Lori told me about some simple techniques she uses in advertising presentations. “Once the other person mentions a problem,” she said, “it’s important to slow down and show some restraint. A …

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AP Definitive Source: Ensuring accuracy wins against fake news

Fact-checking has taken on new meaning in a world where misinformation spreads quickly on social channels, often disguised as legitimate news content. Journalists worldwide have a responsibility to identify and debunk stories that are trending but simply wrong. The Associated …

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Advertising is all about motivation

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

When you peel back the layers of advertising philosophy and technique, it all comes down to one thing: Motivation. People buy things because they are motivated. And the most effective ads …

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Finding the truth

It seems to be on a lot of minds 
slimp_mug-1-circby Kevin Slimp, 
The News Guru
kevin@kevinslimp.com

The transition from 2016 to 2017 seemed to prompt a bit more email from folks who read my columns. I’m not sure if it …

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If your marketing were a car, what would it be?

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

Lawrence told me about a technique for gathering information from prospective advertisers. “I’ve been selling for a long time, so I realize the importance of information. But I like to go …

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Newspaper publisher Walter Wick dies at 85

By AP
Associated Press, December 29, 2016 2:03 PM EST

The former publisher of Arizona’s Sierra Vista Herald, who with his brother grew Wick Communications into a media company with publications in 11 states, has died. He was 85

Walter …

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Apply now for 2017-2018 RJI Fellowships

What’s your idea? Apply now for 2017-2018 RJI Fellowships

rji_logo_circleThe Donald W. Reynolds Journalism Institute invites proposals from people and institutions to collaborate with us on innovative ideas and projects to improve the practice or understanding of journalism. We’re giving …

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Meeting Deadline!

Learning to get along at crunch time 
slimp_mug-1-circby Kevin Slimp, 
The News Guru
kevin@kevinslimp.com

A few years ago, I spent several days with a newspaper in Tennessee. They were converting from an editorial workflow based on QuarkXPress to InDesign and …

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Sales: How to handle unspoken objections

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

Brandon is an advertising manager who wants his team to be prepared for all sales situations. “We spend a lot of time on sales strategy,” he said, “because that helps us …

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ISWNE Golden Quill contest

The International Society of Weekly Newspaper Editors (ISWNE) is accepting entries for the 57th annual Golden Quill editorial writing contest.

All newspapers of less than daily frequency (published fewer than five days per week) are qualified to enter. Entries …

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Don’t underestimate the value of business reporting

pumarlo_jim_mug_1_circleBy Jim Pumarlo

Energized newspapers are at the foundation of energized communities. Community newspapers must focus on aggressive pursuit of local news if they are to remain relevant and grow revenue. This article addresses just how expanded and aggressive pursuit

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News Media Alliance white paper sent to Trump transition team

The News Media Alliance today sent a white paper to President-elect Donald Trump’s transition team outlining policy positions on regulations and existing laws that deter investment and limit growth in the news media industry.

“While news organizations are innovating and …

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Overtime rule enjoined nationwide

 Click on graphic to read further information.

Click on graphic to read further information.

On November 22, Judge Amos L. Mazzant, III, United States District Court for the Eastern District of Texas, enjoined the U.S. Department of Labor‘s new overtime rule from taking effect on December 1, …

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Newspaper design: Typefaces to toss

Ed Henningerby Ed Henninger –
Newspaper Design Consultant

Some typefaces are just downright strange. Like Curlz. I just can’t bring myself to believe that someone was serious about designing that one.

And there’s Dom Casual. And Hobo. And (of course!) Comic …

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The impact of a trump presidency on the news media

NMA_Chavern David2-round

By David Chavern
News media Alliance, CEO

Riding a populist wave propelled by working-class voters in the industrial Midwest, as well as voters in rural and small town America, Donald Trump pulled off one of the biggest political upsets in …

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Know when to fold them

When does holding on to older software and hardware become detrimental? 
slimp_mug-1-circby Kevin Slimp, 
The News Guru
kevin@kevinslimp.com

While in Minnesota last week, I had an assignment similar to assignments I’ve had many times during the past 20 years: to …

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Don’t gild the lily

Foust_John_2016_mug_circleby John Foust – Newspaper Advertising Trainer
Raleigh, NC

The cliché “gild the lily” is a misquotation of a line from Shakespeare: “To gild refined gold, to paint the lily…is wasteful and ridiculous excess.” Correctly quoted or not, this common …

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Newspaperacademy.com has taken off in a big way

newspaper academy logo

 

 

 

Newspaperacademy.com has taken off in a big way as newspapers throughout the U.S. and Canada have taken advantages of its training and other services. Members of our association are eligible to receive a 20 percent discount to

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Civic engagement strongly tied to local news habits

Local voters and those who feel attached to their communities stand out

Washington, D.C. (Nov. 3, 2016) – The civically engaged – people who vote, volunteer and connect with those around them – play a key role in community life. …

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Learning what I can from really smart people

Interviews with experts yield valuable information
slimp_mug-1-circby Kevin Slimp, 
The News Guru

I live a charmed life. Last week, I spent four days with nine of the top newspaper experts in the business, along with journalists from 22 states at …

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Celebrate Free Speech Week, Oct. 17-23

free-speech-week_2016_logoFree Speech Week (FSW) is a yearly event to raise public awareness of the importance of free speech in our democracy – and to celebrate that freedom. As freedom of speech is a right all Americans share, this non-partisan, non-ideological …

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ANA’s incoming 2016-17 president

manuel-coppola-headshot_round_rgbWhen Manuel C. Coppola decided on his journalism major at Northern Arizona ­University back in the 1980s, he was as “starry-eyed” as most other ­budding ­journalists in that day, still ­riding high on the ­Woodward and Bernstein legacy.

Idealism aside, …

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Five reasons to attend a conference

1. To meet people
A big reason for going to conferences is to meet and meet up with people. Conferences bring together people from all different geographical areas who share a common profession or field, and are a great way …

Read more →

 

Most popular newspaper training topics in 2016

You might be surprised by some of the favorites
slimp_mug-1-circby Kevin Slimp, 
The News Guru

It’s that time of year again. Depending on when you are reading this, I am either racing against time to prepare for the 20th session …

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